How to use Uninflate

Use the search box on the homepage or the search page to look up any product by name or brand. Search matches anywhere in the name — typing "charms" will find Lucky Charms, and "cola" will find Coca-Cola. As you type, matching products appear so you can jump straight to one.

Click any product card to open its detail page, where you'll see every price we have for that item, sorted lowest first.

The Browse page organizes the full catalog into categories like Produce, Meat & Seafood, and Household Essentials. Main categories start collapsed — expand one to see its subcategories, then click a subcategory to see its products.

When you open a product or your list from Browse and come back, you’ll return to exactly where you were — same category, same filters, same spot on the page.

On Browse and Search, use the filter bar to narrow results to a specific category and sort products A–Z or Z–A. The category filter only shows categories that actually appear in your current results, so you’re never filtering into an empty list.

Every product card shows the lowest price we have for that item, so the best deal is always the number you see first.

Click Add to list on any product card or product page. Adding a product adds the item itself — not a specific store — so we can always price it at the cheapest store available to you.

On your shopping list you can:

• Update quantity with the and buttons. Setting a quantity to zero removes the item.
• Remove an item with the button.
• Clear the whole list with a confirmation step when you’re done shopping — you’ll type CLEAR to confirm so it can’t be wiped by accident. Removing a single item is still one click.

Your list is grouped by store, and within each store by category (Produce, Deli & Prepared Foods, Bakery, and so on) with subcategories underneath, so like products sit together.

To customize the category order, open the Set category order preferences link at the top of your list and move any category up or down with the arrows until it matches the way you walk the store. Your order is saved to your account, so it follows you to any device, and you can reset it to the standard order anytime. Subcategories always stay alphabetical — only the main categories are reorderable. Close the panel with Done when you’re finished.

Your list is saved on your device automatically, so it’s still there when you come back.

Your list isn’t a static snapshot. Each time you open it, we look up the current prices for every item and show your total at the lowest price among the stores you allow. If a store changes its price, your list total changes with it.

Behind the scenes we refresh prices on a regular schedule. Stores can still change prices between updates, so always confirm the shelf price in the store — our Disclaimer has the details.

Use the store filter at the top of your list to include only the chains you actually shop. Select “All stores” to compare everywhere, or pick specific chains — every item re-prices instantly and your total updates.

A toggle to include or exclude store brands (private-label products like Kroger brand) is on the way. When it ships, it will apply to browsing, price comparison, and list pricing alike.Coming soon

Prices vary by store and region, so your location matters. Signed-in users can set a ZIP code on the account page to see prices from stores near them. You can change it anytime — handy when you’re traveling and want to price your list at your destination.

We’re also adding optional location detection: with your permission, your browser’s location can set your area automatically and recalculate your prices. It’s off unless you turn it on, and we never store your precise location.Coming soon

Without a ZIP, you’ll see typical prices from our default store instead.

By default we use the closest location of each chain near your ZIP code. If you’d rather shop a different branch, open Find a store from your account page or your shopping list, enter a ZIP code, and choose Make this my store next to the location you want. Your pick is saved to your account and used for every future price check — it stays put even when we refresh nearby stores.

You can pick one location per chain, so you might compare your favorite Kroger against your favorite Jay C. Use Use closest to my ZIP to go back to automatic, or Remove chain to drop a chain from your comparisons. New picks show prices within about 24 hours; until then those items say we’re still gathering the price.

Today you have one saved list. Soon you’ll be able to create multiple lists — a weekly list, a monthly stock-up list, a party list — each with its own name and color, and each priced independently at your allowed stores.Coming soon

You’ll even be able to build lists around recipes. Add every ingredient for a favorite meal — your go-to chili, Sunday pancakes, a holiday dinner — and the list stays priced at the lowest available store prices. That way you always know how much it costs to prepare a meal before you shop, and you can compare the per-meal cost across recipes to plan your week on a budget.Coming soon

We’re building optional savings suggestions you can opt into, such as:

• A similar brand that costs less for the same item.
• A different store with a lower price on your item.
• “Lowest price in X days” alerts on items you buy often.
• Larger-size options that save you money per ounce or unit.

These will always be opt-in — you choose whether to receive them.Coming soon

Sign in, then visit your account page to update your display name or ZIP code anytime. Changes save instantly and your prices reflect the new ZIP right away.

You can delete your account yourself anytime. Sign in, open your account page, scroll to “Delete your account,” and confirm. This permanently removes your profile, ZIP code, and shopping list — it can’t be undone. You’re welcome to sign up again later with the same email address. See our Privacy Policy for what we store and how.